SARAS Aajeevika Mela 2026 in Srinagar

SARAS Aajeevika Mela 2026 in Srinagar | 200+ Women Entrepreneurs from 17 States | Srinagar | Valley

SARAS Aajeevika Mela 2026 is bringing the colours, crafts, flavours and traditions of India to Srinagar, Jammu and Kashmir!

Organised by the Jammu and Kashmir Rural Livelihoods Mission (JKRLM), UMEED, under the Department of Rural Development and Panchayati Raj, the ten-day exhibition brings together more than 200 women entrepreneurs and Self-Help Group (SHG) members from 17 states and Union Territories.

Featuring around 70–80 stalls, the mela showcases India’s rich cultural heritage through traditional handicrafts, handloom products, organic goods and regional cuisines.

Watch this report to discover how India’s traditional crafts, local products and regional cuisines are connecting rural entrepreneurs with new opportunities.

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